1. The business mainly serves the global market, focusing on designing and selling stylish, durable, and functional travel backpacks, crossbody bags, and other luggage products. 2. In the luggage e-commerce segment, it is positioned as a mid-to-high-end brand, with competitors including Herman, Urban, Arrive, and other brands. 3. The brand terms on the official website are "Nayo Smart" or "Nayo".