1. The business mainly operates in the United Kingdom, with core offerings in the retail and subscription services of underwear, swimwear, socks, sleepwear, and other apparel.
2. In e-commerce, it is a vertically focused underwear brand, with competitors including MeUndies and Saxx Underwear.
3. The brand terms used on the official website are "OddBalls" or "Odd Balls".