1. The business mainly operates in [the United States, Australia], and its main business is [selling home fitness equipment (such as exercise bikes, treadmills, and rowing machines) and a supporting smart fitness app]. 2. In [fitness equipment / smart fitness], it is positioned as an [emerging brand / value-for-money alternative], with competitors including [Peloton, Echelon, NordicTrack]. 3. The official website brand terms are "Yesoul Fitness" or "Yesoul".