1. The business is mainly focused on the United States, primarily selling discounted contact lenses and eyeglasses, and providing vision test and insurance usage services.
2. It is a leading player in a vertical niche of health/medical e-commerce, with competitors including 1-800 Contacts, Warby Parker, and Zenni Optical.
3. The official website brand terms are "WebEyeCare" or "Web Eye Care".