1. The business mainly operates in the United States, focusing on the design, manufacturing, and direct sales of stand-up paddleboards (SUP), inflatable kayaks, and outdoor sports accessories.
2. It is a vertical brand in outdoor sports e-commerce, with competitors including NRS, BOTE, and iRocker.
3. The brand terms used on the official website are "FunWater" or "FunWater SUP".