1. The business mainly operates in the Netherlands and Europe, focusing on the design, production, and sale of high-end mattresses, bed frames, bedding, and smart sleep products. 2. It is positioned in the high-end tier of the sleep furniture industry, with competitors including Tempur-Pedic and Serta. 3. The brand terms used on the official website are "Auping" or "Auping荷兰皇室御用".