1. The business mainly operates in Australia, with a core business of selling plus-size women's clothing (sizes 6-24).
2. In e-commerce, it is in the plus-size women's clothing niche, with competitors including ASOS Curve, City Chic, and Lindy Bop.
3. The brand terms on the official website are "Suzanne Grae" or "Grae Denim".