1. The business is mainly focused on Brazil, and its core business is online retail of sports nutrition supplements (such as protein powder, creatine, and pre-workout supplements).
2. In the Health / Medical (sports nutrition) e-commerce sector, it is a local Brazilian brand, with competitors including Growth Supplements and Integral Médica.
3. The brand terms used on the official website are "FTW Suplementos" or "Fitoway".