1. The business mainly operates in the United States, with a core business of selling fashion jewelry and accessories, including earrings, necklaces, rings, etc., and it also collaborates with multiple popular IPs (such as Harry Potter, Disney, and Star Wars) to launch co-branded products. 2. In e-commerce, it is a well-known brand in the vertical niche of fashion accessories, with competitors including jewelry brands such as Pandora and Kendra Scott. 3. The brand terms on the official website are "Girls Crew" or "GC".