1. The business mainly operates in the United States, with its core business being the sale of 100% natural stress-relief soothing bath soak products used to help relieve anxiety, insomnia, muscle soreness, etc. 2. It is an emerging brand in the health / medical sector, and competitors include traditional bath salt brands and bath bomb brands. 3. The brand terms used on the official website are "Flewd Stresscare" or "Flewd Soaks".