1. The business mainly operates in Germany, with a core focus on selling traditional German clothing (such as Dirndl and Lederhosen) as well as related accessories and home goods.
2. In e-commerce, it is a well-known retailer in the vertical niche of traditional clothing, with competitors including Lodenfrey and Wiesn-Mode.
3. The official brand terms are "Alpenwahnsinn" or "Alpenwahnsinn.de".