1. The business mainly operates in Italy, with its core business being online retail of office consumables (such as compatible/original ink cartridges, toner, and paper) and office equipment. 2. In the office consumables e-commerce sector, it is a standard retailer, with competitors including other office supplies e-commerce sellers and official brand channels. 3. The brand terms used on the official website are "Alphaink" or "Alphaink.net".