1. The business mainly operates in Poland, with its core business being the online sale of men's, women's, and children's leather shoes, casual shoes, sports shoes, and related accessories. 2. In e-commerce, it is a vertical footwear retailer, with competitors including local and international footwear e-commerce platforms. 3. The brand keywords on the official website are "Buty Olivier" and "butyolivier.pl".