1. The business is mainly focused on the United States, with core operations selling fragrance products such as candles, diffusers, bath and body care, and home cleaning products.
2. It is a well-known mid-to-high-end brand in the home fragrance and personal care industry, with competitors including Jo Malone, Diptyque, and Yankee Candle.
3. The brand term on the official website is "Thymes".