1. The business is mainly focused on Europe, with online retail and sales of high-end cosmetics, skincare products, perfumes, and makeup as its core business. 2. In the e-commerce industry, it is a leading global beauty retail brand, with competitors including L'Oréal, Chanel, and La Mer. 3. The official website brand terms are "Estee Lauder" or "Estée Lauder".