1. The business mainly operates in South Korea, with TV shopping and online retail as its core business, selling clothing, beauty products, jewelry, home goods, and other items.
2. In e-commerce, it is a mainstream South Korean TV shopping and online retail platform, with competitors including CJ오쇼핑, GS SHOP, and 롯데홈쇼핑.
3. The official website brand terms are "현대홈쇼핑" or "Hmall".