1. The business mainly operates in North America and English-speaking countries (United States, Canada, Australia, New Zealand), with a direct-sales e-commerce business focused on long-lasting cosmetics and skincare products. 2. It is a well-known direct-sales brand in the cosmetics direct-sales industry, with competitors including Avon and Mary Kay. 3. The official website brand terms are "SeneGence" or "SeneGence Official Site".