1. The business is mainly focused on Germany, with online sales of DIY false eyelashes, nail products, and related accessories as its core business.
2. In e-commerce, it belongs to the vertical beauty niche market, with competitors including other DIY false eyelash brands and local beauty e-commerce sites.
3. The brand keywords on the official website are "GirlGotLashes" or "Pre-Glued Lashes".