1. The business is mainly focused on Germany, and its core business is the online sale of high-end perfume dupes (Duftzwillinge) and perfume samples.
2. In perfume e-commerce retail, it is a mid-sized online retailer, with competitors including Notino and Parfumdreams.
3. The brand terms used on the official website are "L'ARISÉ" or "Duftzwillinge".