1. The business mainly operates globally, and its core business is designing and selling sustainable smart air purifiers and food preservation devices to improve indoor air quality and reduce food waste. 2. In health/home appliances, it is an innovative brand, with competitors including air purification brands such as Dyson and Blueair. 3. The brand terms used on the official website are "Vitesy" and product line names such as "Shelfy" and "Eteria".