1. The business mainly operates in France, with online retail of men's, women's, and children's swimwear and beachwear as its core business.
2. In e-commerce, it is a vertical apparel brand, with competitors including surfing apparel brands such as Quiksilver and Rip Curl.
3. The brand terms used on the official website are "Sundek" or "Boutique officielle Sundek".