1. The business mainly operates globally, including North America, Europe, and Asia, and primarily designs, manufactures, and sells outdoor camping equipment such as tents, sleeping bags, inflatable sleeping pads, tables and chairs, and stoves. 2. It is a well-known brand in the e-commerce / outdoor gear industry, with competitors including Snow Peak, MSR, Big Agnes, and Decathlon. 3. The official website brand terms are "Naturehike" and "挪客".