1. The business is mainly focused on the United States, with core activities in the design, manufacture, and sale of high-end household vacuums and cleaning equipment.
2. In the home appliance / cleaning equipment industry, it is positioned in the high-end brand tier, with competitors including Miele, Dyson, and Shark.
3. The brand terms on the official website are "Riccar" and "Riccar Vacuums".