1. The business mainly operates in Hong Kong and Macau, with official online retail of FILA sports apparel, footwear, and accessories as its core business.
2. In e-commerce, it is a well-known official online store for a sports brand, with competitors including Nike, Adidas, and Puma.
3. The brand keywords on the official website are "FILA" or "FILA Hong Kong Official Online Store".