1. Its business mainly operates in German-speaking regions (Germany, Austria, and Switzerland), with core activities including gardening magazine publishing, online gardening content sharing, and a gardening shop.
2. It is a leading brand in the gardening media and lifestyle space. Competitors include gardening magazines and online gardening communities such as Gartenzeitung and Gartenwoche.
3. The official brand terms are "Mein schöner Garten" or "MSG".