1. Its business is mainly focused on Poland, with online retail of high-end bedding (such as cotton bedding, duvets, and pillows) and home textiles as its core business.
2. In the e-commerce home textiles sector, it is a well-known local brand / leader in Poland, with competitors including other local and international home textile brands.
3. The official website brand terms are "Estella" or "ESTELLA®".