1. The business is mainly focused on the United Kingdom, with core operations in the design and sale of water sports equipment (such as inflatable paddleboards) and outdoor apparel (such as waterproof robes and backpacks).
2. It is a leading brand in the water sports equipment industry, with competitors including Starboard and Naish.
3. The brand terms used on the official website are "Red Equipment" or "Red Paddle Co".