1. The business mainly operates globally, with the core business being the online sale of high-end women's apparel, dresses, accessories, and collaboration collections. 2. In the fashion e-commerce industry, it belongs to the high-end brand tier, with competitors including Kate Spade, Tory Burch, and Michael Kors. 3. The brand terms used on the official website are "Diane von Furstenberg" or "DVF".