1. The business mainly operates in Canada, with its core business being the online sale of eye care products, including artificial tears, dry eye kits, and eyelid cleansers. 2. Within Health / Medical, it is a vertical e-commerce business. Competitors include other eye care product retailers or eye care categories on general e-commerce platforms. 3. The brand terms used on the official website are "EYECART" or "eyecart.ca".