1. The business mainly operates in the United States, with a core business of selling bohemian-style vacation womenswear and handmade crochet garments.
2. In e-commerce womenswear, it is a niche-market brand, with competitors including fast-fashion brands such as Shein and Zaful.
3. The brand keywords used on the official website are "Fairy Season" and "FairySeason".