1. The business mainly operates in Taiwan, China, with online and offline sales of affordable luxury fashion womenswear as its core business. 2. It is a mid-to-high-end brand in the e-commerce womenswear industry, with competitors including other affordable luxury fashion brands. 3. The brand keywords on the official website are "iROO" or "iROO輕奢時尚女裝洋裝品牌".