1. The business mainly operates in the United Kingdom and New Zealand, with its core offering being handcrafted campervan rentals.
2. It is a niche market leader in travel, with competitors including Campervan Hire UK and Britz Campervans.
3. The brand terms used on the official website are "Quirky Campers" or "Quirky Campers UK/Quirky Campers NZ".