1. The business mainly operates globally, with a core focus on selling 100% plastic-free, non-toxic sustainable fashion apparel, including men's, women's, and children's clothing, as well as home goods. 2. In e-commerce, it is a leader in the sustainable fashion niche, with competitors including Patagonia, Everlane, and Reformation. 3. The brand terms used on the official website are "AYA Sustainable Fashion" or "Aya Eco Fashion".