1. The business mainly operates globally, with its core business being the sale of ION8 branded leakproof stainless steel water bottles, cups for children and adults, accessories, and personalized drink containers. 2. It is a well-known brand in the e-commerce water bottle and drink container sector, with competitors including Hydro Flask, Yeti, and S'well. 3. The official website brand terms are "ION8" or "ION8.co.uk".