1. The business mainly operates in India, focusing on the online sale of cruelty-free, science-backed skincare products, covering categories such as cleansers, serums, moisturizers, and sunscreen. 2. In Health / Medical (skincare e-commerce), it is an emerging brand, with competitors including The Ordinary, Minimalist, and Plum. 3. The brand terms used on the official website are "CosIQ" or "CosIQ Skincare".