1. Its business mainly operates in Europe, with retail of lingerie, swimwear, sleepwear, and accessories as its core business.
2. In e-commerce, it is a well-known European lingerie brand, with competitors including Victoria's Secret, Intimissimi, and Calzedonia.
3. The brand terms used on the official website are "Hunkemöller" or "Hunkemöller Deutschland".