1. Its business primarily serves the global market, with core offerings focused on SaaS tools for personal and team task management, project collaboration, and productivity improvement. 2. In Software / SaaS, it is in the leading tier of the task management segment, with competitors including Microsoft To Do, Asana, Trello, and Notion. 3. The brand terms used on the official website are "Todoist" or "Todoist task management".