1. The business mainly operates in the UK, with online retail of furniture, home decor, lighting, and related products as its core business.
2. In the home e-commerce category, it is positioned as a mid-to-high-end brand, with competitors including Wayfair, John Lewis, and Dunelm.
3. The brand terms used on the official website are "Cox & Cox" or "coxandcox.co.uk".