1. The business mainly operates in Portugal, with a core offering of subscription services for eco-friendly cleaning supplies, including laundry sheets, dishwasher tablets, floor cleaner, etc.
2. In the e-commerce market for eco-friendly cleaning supplies, it is an emerging brand; competitors include other eco-friendly cleaning brands or traditional cleaning brands.
3. The brand terms used on the official website are "Natulim" or "Natulim PT".