1. The business mainly operates in London, UK. Its core offering is an immersive life-sized Monopoly gaming venue, including food and beverage and venue rental services.
2. Within the entertainment/experience industry, it is a niche themed experience venue. Competitors include other escape rooms and immersive theaters.
3. The brand terms used on the official website are "Monopoly Lifesized" or "Monopoly Lifesized London".