1. The business mainly operates globally, with its core business being the sale of clinical-grade daily nutritional supplements co-founded by David Beckham and developed with the involvement of experts from NASA and the Mayo Clinic. 2. It is an emerging premium brand in the health / medical sector, with competitors including other premium nutritional supplement brands such as Athletic Greens. 3. The brand terms used on the official website are "IM8" or "IM8 Health".