1. The business mainly operates in New Zealand, focusing on the sale of plus-size women's clothing, lingerie, footwear, and accessories.
2. It is a well-known brand in the plus-size women's fashion segment of e-commerce, with competitors including ASOS Curve, Navabi, and Evaunt.
3. The brand terms used on the official website are "City Chic" or "City Chic NZ".