1. The business is mainly focused on the United States, with its core business being the sale of home fitness equipment, including treadmills, ellipticals, bikes, rowing machines, and strength training equipment.
2. It is a well-known brand in the fitness equipment industry, with competitors including NordicTrack, ProForm, and Bowflex.
3. The official website brand terms are "XTERRA Fitness" or "XTERRA".