1. The business mainly operates in the United States, with its core business being the sale of fat tire electric bicycles and related accessories through U.S. warehouses.
2. In e-commerce, it is a brand in a vertical niche, with competitors including Rad Power Bikes, Aventon, and Juiced Bikes.
3. The brand terms used on the official website are "Deepower" or "Deepower eBikes".