1. The business mainly operates in the United States, focusing on selling liquid electrolytes, wild food, and other health supplements, and providing support programs for people with chronic conditions. 2. It is an emerging brand in Health / Medical, with competitors including electrolyte brands such as Liquid I.V., LMNT, and Himalayan Salt. 3. The brand terms used on the official website are "Buoy" or "Buoy Health".