1. The business mainly operates in Ukraine, with a core business of online sales of high-quality perfumes, body care products, and home fragrances. 2. In the e-commerce perfume and personal care sector, it is a well-known local retailer, with competitors including local and international personal care brand e-commerce businesses. 3. The brand terms used on the official website are "Sister's Aroma" or "Сістерс Арома".