1. Its business is mainly focused on Italy, with online sales of baby products, strollers, car seats, toys, and other maternity and baby items as its core business.
2. In e-commerce, it is a vertical maternity and baby e-commerce business in Italy, with competitors including Prenatal, OVS Baby, and Bambinesto.
3. The brand terms on the official website are "La Chiocciola" or "La Chiocciola Baby".