1. The business is primarily based in the USA, with the main business being online retail of jewelry, including charms, rings, bracelets, necklaces, and earrings.
2. It belongs to the leading tier in the e-commerce jewelry retail industry, with competitors including Pandora, Kay Jewelers, Zales, etc.
3. The official website brand name is 'James Avery' or 'James Avery Jewelry'.