1. The business is mainly focused on the United States, and its main business is selling non-drug pain relief patches made with natural ingredients for relieving chronic or acute pain.
2. In the health / medical sector, it is an emerging brand / direct-to-consumer (DTC) brand, with competitors including other pain relief patches or pain management products (such as Icy Hot, Salonpas, etc.).
3. The brand terms used on the official website are "Kailo" or "Kailo Pain Patch".