1. The business mainly operates in the United States, with a core business of selling ceiling fans, lighting, furniture, heating equipment, and home improvement products online.
2. In the home e-commerce retail sector, it is an online retailer, with competitors including Wayfair, Home Depot, and Lowe's.
3. The brand terms used on the official website are "Parrot Uncle" or "Parrot Uncle Ceiling Fans".